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Data Analytics

From "what happened" to "what should we do next."

Descriptive, diagnostic, predictive and prescriptive analytics — packaged as recommendations leadership can act on, not reports that gather dust.

Use Cases

Analytics that move the needle.

Demand Forecasting

SKU-level and channel-level forecasts using time-series models (Prophet, ARIMA, ML ensembles). Inputs: 24+ months of history. Outputs: weekly forecast, confidence bands, anomaly alerts.

Customer Segmentation

RFM, behavioural and value-based segmentation that informs marketing, pricing, and retention strategy.

Churn & Retention

Predictive churn scoring with intervention recommendations. Used by fitness studios, loyalty programs and SaaS clients.

Marketing Attribution

Multi-touch attribution across paid, organic and offline. Move beyond last-click. Reallocate spend with confidence.

Pricing & Margin

Price elasticity modelling, basket analysis, margin diagnostics — where exactly is the money leaking?

Root-Cause Investigation

"Revenue dropped 12% last month — why?" We diagnose it across cohorts, channels, products and geographies.

Methodology

Statistics > Vibes.

We bring rigor — confidence intervals, hypothesis tests, A/B test design — without the academic jargon. The deliverable is always a decision recommendation, not a 40-page methodology appendix.

  • Python & Rscikit-learn, statsmodels, Prophet, XGBoost, LightGBM
  • SQL across warehousesSnowflake, BigQuery, Synapse, Postgres, MySQL
  • ExperimentationA/B test design, sample size calc, sequential testing, multi-armed bandits
  • Decision documentsevery model ships with a "what to do" memo — not just a notebook
Analytics workflow

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