Hospitality · 8 properties
40% faster monthly reporting for a regional hotel group
Challenge: Finance team spent 9 days every month consolidating P&L across 8 properties — manual Excel rollups from 3 different PMS / POS systems. Numbers regularly disagreed.
Solution: Unified data pipeline into Power BI semantic model. Conformed dimensions (property, currency, segment). Automated nightly refresh. Single source for property-level and consolidated P&L.
Outcome: Monthly close cycle reduced from 9 to 5 days. Property managers got near-real-time daily P&L. CFO reclaimed ~40 hours / month previously spent reconciling numbers.
Power BIData EngineeringFinance Analytics
Retail · DTC eCommerce
22% lift in marketing ROAS for a beauty brand
Challenge: AED 350k / month paid media spend across Google, Meta, TikTok, Klaviyo. Last-click attribution. No view of true campaign profitability. Conversions over-counted.
Solution: Server-side GA4, Meta CAPI integration, unified data layer in BigQuery. Multi-touch attribution model. Profit-based ROAS dashboard (not revenue-based). Weekly budget reallocation rhythm.
Outcome: Profit-based ROAS up 22% in 90 days. Killed 3 long-running campaigns that looked profitable on last-click but lost money on contribution margin. Reallocated spend toward top-decile audiences.
Marketing AnalyticsAttributionPaid Media
Fitness & Wellness
70% lower analytics overhead for a 12-studio fitness group
Challenge: Lost their in-house analyst. Hiring a replacement at AED 22k / month plus benefits. Pipeline of analytics requests piling up.
Solution: DataTrust outsourced analytics pod (1 senior lead + 2 analysts shared). Took over dashboards, weekly performance review, ad-hoc analyses, member churn modelling.
Outcome: Run-rate dropped from ~AED 26k / month (in-house total cost) to AED 8k / month retainer. Faster turnaround on requests. CEO described it as "the best operational decision we made this year."
OutsourcingRetention AnalyticsCost Reduction
Sports & Leisure · Golf
End-to-end Power BI rollout for a championship golf venue
Challenge: Tee-time bookings, F&B, retail, membership and event revenue lived in 5 different systems. Management decisions made on stale weekly Excel reports.
Solution: Microsoft Fabric Lakehouse ingesting all 5 systems. Power BI semantic model with row-level security per department head. Executive cockpit + 6 departmental dashboards. AMC support contract.
Outcome: GM now starts every morning on a single dashboard. Tee-time utilisation up 8% from dynamic pricing insights. Membership churn early-warning model in production.
Power BIMicrosoft FabricAMC
F&B · Multi-outlet
POS & loyalty integration for a fast-casual chain
Challenge: 18 outlets on 2 different POS systems. Loyalty program data trapped in a third platform. No view of repeat customer behaviour across outlets.
Solution: Customer-identity stitching across POS + loyalty. Built unified customer table. Power BI dashboards on visit frequency, basket evolution, cross-outlet behaviour, loyalty redemption.
Outcome: Discovered 18% of customers visited > 1 outlet — basis for new bundled-loyalty campaign. Identified top-quartile loyalty members driving 51% of revenue.
POS IntegrationLoyalty AnalyticsCustomer 360
Professional Services
Custom CRM & project tracking for a Dubai consulting firm
Challenge: Pipeline lived in spreadsheets. Project margin known only post-invoice. Partners couldn't see real-time utilisation.
Solution: Implemented HubSpot CRM with custom project tracker, integrated with Xero. Power BI dashboards for pipeline, utilisation, project-level margin, partner P&L.
Outcome: Partners get weekly auto-emailed utilisation reports. Project margin visible weekly, not quarterly. Time-to-invoice reduced from 14 to 4 days.
CRMPower BIProfessional Services Analytics
